Senior CRM Analyst

**Company :**
Highmark Inc.
**Job Description :**

**JOB SUMMARY**

This job is responsible for a variety of facets of managing the customer Relationship Management (CRM) Tool and processes used by the Sales team. Ensures Sales Staff is set-up and trained in the use of the CRM tool, and drives usage and overall effectiveness of the tool. This job can expect to evolve over time as CRM technology advances. The incumbent reports to the leader of Sales Enablement.

**This is a hybrid based role at any of Highmark's locations. Hybrid onsite T, W, TH.**

**ESSENTIAL RESPONSIBILITIES**

+ Maintain user access to the CRM tool ensuring roles and profiles are set-up and assigned correctly, as well as creating and assigning users to the correct public and chatter groups.
+ Conduct Analyses to determine historical trends, glean forward-looking insights and provide recommendations to achieve sales goals. Identify opportunities for enhancements and i...