Senior CRM Analyst - Insights & Strategy

Elevate client engagement as a Senior CRM Data Analyst with Publicis Canada. Drive B2B and B2C data strategies through insightful analysis and detailed reporting.

Become a vital member of the Publicis Data & Insights Team as a Senior CRM Data Analyst, responsible for optimizing client CRM frameworks through analytics. With 4-5 years of relevant experience, your analytical skills will create data-driven narratives that inform client strategies. You will collaborate closely with a Senior CRM Strategist to ensure alignment with client objectives while actively addressing data accuracy concerns.

Key Responsibilities:
• Aggregate and analyze client data for actionable insights
• Present data-driven strategies to clients and stakeholders
• Lead analytics projects and report automation efforts
• Create tailored data models for in-depth client analysis
• Drive recommendations on marketing channels like email and SMS

Requireme...