Senior CRM Analyst

Overview

Senior CRM Data Analyst is an active member of the Publicis Data & Insights Team. The Senior CRM Data Analyst will be responsible for aggregating, analyzing, and providing insights that help monitor, optimize and deliver data-driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis and whatever the business requires.

This role will support two accounts: 1) B2B – analytics experience providing performance and best-next actions; 2) B2C – focused on analyzing lead generation and loyalty data. The candidate will be embedded within the client's business so their data-driven insights will influence the strategy for their programs. This candidate will work together with a Senior CRM Strategist, using data to inform decision-making in program strategies.

This candidate must ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to iden...