Senior Crm Consultant

Overview

The CRM Expert will report to L’Oréal’s CRM Center of Expertise, responsible for deploying CRM activities, ensuring standardization, optimization, and implementation of best practices. They support the brand team in defining the end‑to‑end strategic direction across acquisition, retention & loyalty, to nurture relationships with customers through digital channels. They’re committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance, and closely collaborate with and consult the brand on CRM best practices.

Responsibilities

• Strategy development – account for acquisition and retention strategies of consumer base.
• Define CRM roadmap and execution.
• Define data collection, enrichment & activation roadmap for personalization.
• Activate triggers, email, SMS, services.
• Design and blueprint trigger journey design and execution ...