Senior CRM & Email Marketing Leader

Lead dynamic CRM and email marketing initiatives at Joseph Ribkoff from Montreal. As a Senior Manager, you will refine strategies and drive critical lifecycle programs for diverse audiences.
This role requires hands-on, senior-level expertise in both B2C and B2B CRM strategies. Your responsibilities include designing comprehensive email marketing strategies and overseeing day-to-day operations of both Email and SMS campaigns. You will prioritize automation while ensuring optimal performance and return on investment, working closely with a small team to deliver data-driven solutions.
Key Responsibilities:
• Define CRM strategy, focusing on automation and ROI
• Oversee the execution of email and SMS marketing campaigns
• Lead creation of triggered lifecycle workflows
• Report on CRM performance with actionable insights
• Establish and monitor CRM success metrics
Requirements:
• 4–7 years in CRM, email, or lifecycle marketing
• Bachelor's in ecommerce or digi...