Senior CRM Manager

Who are we?

sit within the Admiral Group, and are the experts in business insurance, offering SME insurance for tradespeople, professionals, and couriers. They build products and services that put their customers’ first, combining agility with reliability to deliver innovative products and superior customer experience to the under-served SME market across the UK.

About the role 

As Senior CRM Manager, you’ll own our CRM strategy across the full customer lifecycle, from acquisition and onboarding to retention and winback. You’ll be responsible for shaping and executing a data-driven, cross-channel CRM programme that drives engagement, loyalty, and commercial performance.



This is a high-impact, hybrid role: you’ll help define the strategy and vision for CRM, but also be hands-on in building, optimising, and analysing journeys yourself within Salesforce Marketing Cloud. We’re looking for someone ambitious: a strategic thinker who t...