LE
Posted:
February 28, 2026
Location:
Hamburg, Germany, Germany
Job Description
**Entdecke die Zauberformel zum Erfolg!**
**ROLE Summary**
We are looking for a highly strategic and results-driven **Senior CRM Manager** to lead our customer relationship management (CRM) initiatives in the European region.
The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions.
You will work closely and collaborate with various teams including marketing, ecommerce, and digital and data teams to ensure customer communications are personalized, relevant, engaging and aligned with overall business goals.
**CRM Strategy & Executions**
+ Develop and implement comprehensive CRM strategies that enhance customer engagement, retention, and lifetime value across multiple channels (email, SMS, etc.).
<...
**ROLE Summary**
We are looking for a highly strategic and results-driven **Senior CRM Manager** to lead our customer relationship management (CRM) initiatives in the European region.
The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions.
You will work closely and collaborate with various teams including marketing, ecommerce, and digital and data teams to ensure customer communications are personalized, relevant, engaging and aligned with overall business goals.
**CRM Strategy & Executions**
+ Develop and implement comprehensive CRM strategies that enhance customer engagement, retention, and lifetime value across multiple channels (email, SMS, etc.).
<...
Apply for this Job
Submit your application for the Senior CRM Manager Europe position at LEGOLAND.
Apply Now Save for LaterJob Overview
Job Type:
Full-time
Location:
Hamburg, Germany
Posted:
February 28, 2026
Deadline:
April 02, 2026