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Senior CRM Manager

Coty
Full-time Shanghai, Shanghai Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
March 02, 2026
Location:
Shanghai, Shanghai, China

Job Description

RESPONSIBILITIES


Reporting to the Director, Consumer Engagement, this role will lead CRM strategy and execution for key Prestige brands (Gucci and Chloé).


The Senior Manager will own day-to-day CRM planning, consumer engagement journeys, data insights translation, and cross-functional coordination to drive measurable growth in consumer recruitment, conversion, and retention.

Your main focus :


1. CRM Strategy & Execution

  • Develop and implement annual CRM plans for Gucci and Chloé, aligned with brand priorities and campaign calendars.

  • Drive CRM KPIs including new user recruitment, activation, retention, and loyalty program engagement.

  • Lead campaign planning, segmentation, and CRM content coordination across WeChat, EC platforms, and offline boutiques.

  • Ensure seamless integration of CRM across touchpoints (Department Store, FSS, TMALL, JD, WeChat, etc.).

    • 2. Data & Insight Management...

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    Job Overview

    Job Type: Full-time
    Location: Shanghai, China
    Posted: March 02, 2026
    Deadline: April 11, 2026