Senior Customer Insights Analyst (m/f/d)

You are passionate about transforming complex data into actionable insights that drive customer growth, retention, and satisfaction? At SIXT, we are looking for a Senior Analyst Customer Insights (m/f/d) to uncover opportunities across the customer journey and influence strategic decisions with Marketing, Product, Digital, Operations, and CRM teams. Join Team Orange and help us shape the future of mobility through data-driven impact!

YOUR ROLE AT SIXT

• You own end-to-end analytics on customer questions like acquisition, retention, cross-sell, upsell, churn, and lifetime value

• You design, analyze, and operationalize experiments (A/B and multivariate tests) to optimize digital journeys, pricing, promotions, and CRM campaigns

• You build and maintain customer segmentations, churn models, and lifecycle frameworks that enable targeted experiences and communications

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