Senior Data Analyst (Product, Marketing & Business Analytics)

Location: Mexico (Remote) Type: Full-time (CONTRACTOR) Role Overview We are looking for a highly analytical and technical Senior Data Analyst to lead Product, Marketing, and Business Analytics for Elektra Go. This role sits at the intersection of data, product, and growth , and is responsible for transforming complex data into clear, actionable insights that drive decision-making, optimize performance, and accelerate business growth. You will own the full analytics cycle: from measurement infrastructure and data quality, to advanced analysis, executive dashboards, and strategic recommendations. This is not a reporting role — we expect you to think like a growth partner, not just an analyst. What You’ll Do 1. Marketing & Growth Analytics Own end-to-end performance measurement across paid media channels (Meta, Google, programmatic, SMS, and others) Evaluate campaign ROI, CAC, ROAS, and funnel efficiency — from impression to first transaction Build and maintain attribution models ; work c...