Senior Digital Analyst in MarTech at Manulife

Manulife seeks a Senior Digital Analyst specializing in MarTech and analytics solutions. Improve digital experiences through precise tagging in a hybrid work environment.
As a Senior Digital Analyst, you will oversee the integration of digital analytics tools for the US sector. Collaborate with IT and marketing teams to establish standardized tagging, ensuring data accuracy and supporting measurement strategies. This role is essential in advancing digital analytics capabilities across the organization.
Key Responsibilities:
• Manage digital analytics tool implementation and maintenance
• Ensure proper tagging across digital properties
• Collaborate with IT to validate analytics requirements
• Maintain analytics best practices and standards
• Streamline operational processes for analytics implementation
Requirements:
• Bachelor’s degree related to IT or Engineering
• More than 5 years of relevant experience
• Knowledge of JavaScript, HTML, and CSS
• P...