Senior Digital Marketer (CRO Specialist)

Are you passionate about turning data into actionable insights? Do you thrive on improving user experiences and optimizing conversion rates? Join our international web operations team and lead the CRO program to improve the customer journey on our B2B website. 

Your role involves analysing and generating new insights from various data sources to understand how users behave online. You will develop well-founded hypotheses to improve the website and landing pages through web analytics, UX, user research, competitive analysis, and consumer psychology. You determine the impact of improvements using A/B and multivariate tests for which you will get web development support. Finally, through reports and presentations, you ensure that colleagues and stakeholders learn as much as possible from your insights.

Here’s a little taste of your challenge: