Senior Digital Performance Marketing Executive

Overview

We’re looking for a Senior Performance Marketing Executive to drive performance across paid and organic digital channels through hands-on campaign execution, optimisation, and analysis. This role focuses on improving acquisition efficiency, conversion performance, and ROI through data-driven experimentation and close collaboration with content, product, and data teams.

Responsibilities

• Performance Marketing Execution
• Execute and optimise digital campaigns across paid channels including Google Ads, Meta, YouTube, TikTok, and other relevant platforms.
• Support organic and lifecycle initiatives through coordinated campaign execution.
• Apply structured testing approaches for creatives, audiences, landing pages, and messaging.
• Monitor and optimise campaign performance to improve ROI, ROAS, CPA, CTR, and conversion rates.
• Perform day-to-day campaign adjustments including budget allocation,...