Senior Director, Brand Strategy

Your New Company
Our client is a reputable global engineering and technology firm. This is a newly created Senior Director, Brand Strategy role, to drive an exciting phase of growth, including major brand transformation initiatives and a milestone anniversary celebration.
Your New Role
This is a high-impact individual contributor role within a matrix organisation, partnering closely with senior leadership, corporate communications, and business units. You will play a critical role in shaping and driving the organisation's group-wide brand strategy and positioning, translating leadership vision into a clear, cohesive roadmap that strengthens brand equity and ensures consistent expression across global business segments.
In this capacity, you will lead the development and refinement of brand architecture, positioning, and governance frameworks, aligned to a unified masterbrand strategy. Working closely with senior stakeholders, you will drive strategic brand alignment and exe...