Senior Director, Marketing Planning and Strategy - Personalization and Digital Engagement

**Position Summary...**
Sam’s Club is focused on delivering seamless, relevant, and high-impact member experiences across every touchpoint. Personalization is a critical lever to achieve this and requires tight integration across data, orchestration, experience delivery, and measurement.

As the Senior Director, Personalization and Digital Engagement, you will influence the enterprise personalization engine. This includes translating data-driven decisions into executable instructions, enabling consistent and high-quality experience delivery across channels, and ensuring a closed-loop measurement system that continuously improves performance.

This leader will sit at the center of CRM, MarTech, analytics integration, and channel execution—ensuring personalization is not just a strategy, but an operationalized, measurable capability embedded across the business.

**What you'll do...**

**Personalization Orchestration (CRM, MarTech & Decisioning):**
T...