Senior Director, Social and Content Strategy

Transform audience engagement at MSL as a Senior Director specializing in social content strategy. This role, based in Toronto, combines creative leadership with social intelligence to drive cultural relevance.
As a key leader, you will navigate the complexities of social platforms and brand storytelling to develop campaigns that resonate deeply. You will mentor a high-performing team, fostering innovative ideas that reflect cultural trends and audience behaviors. Your strategy-driven approach will enhance how brands connect with communities and leverage digital platforms effectively.
Key Responsibilities:
• Develop culturally relevant social campaigns
• Stay updated on trends in online behavior
• Champion bold, innovative client strategies
• Present clear performance insights during reviews
• Cultivate an inclusive and collaborative team environment
Requirements:
• Strong experience with beauty or lifestyle brands
• Insight into creator ecosystems and int...