Senior Director, XP Design

Description

TheSenior Director, Experience Designis accountable forshaping and leading end-to-endbrand,shopper, and consumer experiencesacross the market, usingdesign as a strategic lever for business growth.

This role goes beyond creative execution to act as acore contributor to business and brand strategy, embedding design thinking into commercial priorities, portfolio choices, channel strategies, and system execution.

The role requires ahands-on, highly strategic design leaderwith strong people leadership and communication capabilities—able to inspire teams, influence senior stakeholders, and translate consumer and cultural insights into distinctive, scalable experiences that drive brand equity and business results.

Key Responsibilities

1. Experience Design as Business Strategy