Senior Director, XP Design

The **Senior Director, Experience Design** is accountable for **shaping and leading end-to-end brand, shopper, and consumer experiences** across the market, using **design as a strategic lever for business growth** .

This role goes beyond creative execution to act as a **core contributor to business and brand strategy** , embedding design thinking into commercial priorities, portfolio choices, channel strategies, and system execution.

The role requires a **hands-on, highly strategic design leader** with strong people leadership and communication capabilities-able to inspire teams, influence senior stakeholders, and translate consumer and cultural insights into distinctive, scalable experiences that drive brand equity and business results.

**Key Responsibilities**

**1. Experience Design as Business Strategy**

+ Act as a **strategic partner to the CMO and Marketing Leadership Team** , contributing to business and brand strategy develo...