Senior Executive / Assistant Manager, E-commerce Enablement (YSG)

This role supports marketing, branding, and performance initiatives across YSG’s e-commerce channels, including the YSG platform and Shopee / Lazada stores. The role works closely with internal and external teams to deliver effective communications, campaigns, and performance outcomes.

Key Responsibilities

• Marketing, Communications & Branding

  • Support marketing communications across YSG digital channels, including EDMs, campaign messaging, and content coordination
  • Work with creative teams on visual assets, copy, and campaign materials
  • Support branding initiatives to ensure consistent messaging and tone across all digital touchpoints
  • Manage and maintain YSG social media channels (Facebook, Instagram), including content planning, posting, and basic community management
  • Coordinate with internal teams and partners on campaign content and announcements

• Performance Marketing