Senior Executive, Copywriter

Senior Copywriter – AirAsia

Location: Kuala Lumpur, Malaysia

Department: Creative

Employment Status: Full time

Overview

Got a way with words and grammar that actually slaps? Are you the friend who drops elite puns, fire captions, and memes at just the right moment? Yeah… we’re looking at you! As a Senior Copywriter you’ll turn ideas into thumb‑stopping content, blending creativity with strategic thinking to make campaigns hit differently.

Responsibilities

• Write, edit, and oversee copy production across all departments and channels, from EDMs and taglines to scripts and large‑scale campaigns.
• Supervise radio recordings and attend production shoots.
• Collaborate with creative, marketing, branding and other departments to ensure consistent copy tone and style.
• Actively contribute to creative brainstorming and conceptualising of marketing campaigns.
• Develop engaging creative copy direction ...