Senior Executive, Digital Marketing (B2C)

Job Description

JOB DESCRIPTION

• Manage digital marketing and telesales campaigns to achieve revenue target, from planning to execution



• Define campaign strategies for different products, analyse campaign performance and perform ongoing campaign optimisation



• Plan and oversee the development of the B2C online product portfolio.



• Develop key marketing messages and collaterals for the appropriate marketing channels



• Identify and cultivate strategic working relationships and partnerships with key stakeholders both internally and externally, including online programme providers and online university partners



• Identify new and evolving market trends for the adult learning space

JOB REQUIREMENTS

• Degree in Marketing, Communications or Business wit...