Senior Executive, Digital Marketing

Senior Executive, Digital Marketing

The Senior Executive, Digital Marketing will be the engine of our online lead generation and brand building efforts. This is a hands‑on, strategic role responsible for planning, executing, and managing all digital marketing campaigns across our property projects. The primary objective is to create a consistent pipeline of qualified leads for the sales team and build a powerful online presence that supports premium positioning for the Matrix Concept brand.

Key Responsibilities

• Digital Strategy & Lead Generation: develop and execute the digital marketing strategy and calendar for all projects, aligned with sales targets; manage the digital marketing budget, allocating funds for maximum lead generation and ROI; plan and manage all paid digital campaigns, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn and other online property portals; create and optimize landing pages and ad copy for high conversion...