Senior Executive Marketing Analyst

PURPOSE / OBJECTIVE (OF THIS POSITION):

The Marketing Analyst supports the Marketing Lead in developing and executing commercial marketing strategies that drive revenue growth while maintaining profitability. This role focuses on optimizing campaign mechanics across all channels including the ZUS Mobile App, retail outlets, third-party food aggregators, and e-commerce platforms to enhance user acquisition and retention. The Marketing Analyst leverages data insights, market intelligence, and cross-functional collaboration to ensure cost-efficient performance, scalable growth, and strong returns on marketing and promotional investments.

JOB RESPONSIBILITIES:

Part 1 –Primary roles of the job which are measurable and may be used as part of KPIs

Strategy, Growth & Performance Management

1. Evaluate and optimize the performance of promotional ...