Senior Executive, Qualitative

Job Description
The Analyst / Senior Analyst, Qualitative Consulting supports the delivery of qualitative research projects across Singapore and Malaysia, while contributing to broader initiatives across the APAC Qualitative Practice. This role plays a key part in executing high-quality qualitative work - including fieldwork, analysis, insight synthesis, reporting, and coordination - to help clients understand consumer behaviour and make more confident brand, innovation, and customer experience decisions. Experience or interest in Ethnography, Semiotics, Design Thinking, Behavioural Science, or Cultural Insight is highly valued and contributes to deeper, more strategic insight development. Project Execution & Research Support Support endtoend delivery of qualitative studies including recruitment, scheduling, logistics coordination, and fieldwork setup. Assist in moderating or comoderating indepth interviews (IDIs), focus groups (FGDs), ethnographies, or digital qual sessions (based ...