Senior Executive

You will be required to:

• End-to-End Paid Media Ownership
• Develop and execute full-funnel paid media strategies across Facebook, Google Ads, TikTok, and The Trade Desk. Monitor overall and channel-specific real-time data, while implementing proactive optimizations to drive continuous improvement in spend efficiency and measurable business results
• Identify performance trends and propose data-backed recommendations for future campaigns when delivering Post-Campaign Reports (PCRs) to marketing stakeholders. Design performance dashboards that provide a clear narrative on campaign health and actionable insights for continuous improvement where needed
• Driving Data-Driven Insights & A/B Testing: Identify and execute A/B tests for FairPrice Group's Business Units. These tests are essential for understanding optimal campaign elements, leading to more cost-efficient campaigns and directly contributing to Pillar 3 of our Work, Build, and Spend Better initi...