Senior Integrated Marketing Manager

Core Responsibilities

I. Strategic Planning & Marketing Strategy Development

• Participate in formulating the department’s annual marketing strategy and provide professional judgment and strategic influence to management decision-making.
• Develop annual marketing rhythms and product promotion strategies to integrate marketing with business operations.
• Lead brand positioning and strategic planning for platform-level marketing IPs, creating globally influential marketing events.
• Develop specialized marketing strategies for vertical industry sectors.
• Plan omnichannel/global multi-region promotional strategies to achieve both brand awareness and user growth objectives.

II. End-to-End Management of Large-Scale Campaigns

• Independently lead complex cross-functional projects, overseeing the entire lifecycle from strategy development to execution...