Senior Manager Content Distribution

Job Summary

Reporting to the Director, Content & Social Media, the Sr. Manager, Content Distribution is responsible for leading the strategy, execution, and optimization of how the company’s content is distributed across owned and third‑party channels. With a strong focus on audience growth and engagement, this role seeks to amplify Woodbine’s stories and content across media platforms and partnerships. This role sits at the intersection of content strategy, media relations, and audience development — responsible for expanding the reach and impact of our racing, wagering, lifestyle, and brand content through owned and external channels.

Key Responsibilities

• Develop and execute Woodbine’s content distribution strategy across owned, earned, and paid media channels.
• Identify and build relationships with media outlets, sports networks, digital publishers, influencers, and content aggregators to expand content reach and brand visibility.