Senior Manager - Creative Strategy

Job Title: Senior Manager – Creative Strategy Location: Bangalore Experience: 8-12 Years We're looking for someone who gets excited by ideas. Not just campaigns. Not just content. The kind that start with a random observation, a cultural moment, a consumer behaviour, a comment section rabbit hole, or a conversation with a friend—and somehow turn into something a brand can own. At LWYD, strategy isn't about writing long decks and fancy frameworks. It's about figuring out what people care about and helping brands become part of that conversation. What you'll be doing Taking client briefs and turning them into campaign ideas worth pursuing. Finding white spaces and opportunities that others might miss. Keeping a pulse on culture, creators, trends, communities, and the internet in general. Working closely with creatives to shape ideas from thought to execution. Building launch plans, campaign narratives, content ecosystems, and brand stories. Helping brands stay relevant without trying too...