Senior Manager, Credit Cards Digital Acquisition

About the Opportunity

RBC Cards is one of Canada’s leading credit card businesses and a strong contributor to Canadian Banking’s revenues and profits. Over the past five years, the business has grown dramatically, driven by a robust suite of Credit Card products and innovative marketing efforts.

Roles and Responsibilities

• Lead the development and execution of Cards digital acquisition across rbc.com, social channels, and external banners.
• Effectively communicate and collaborate with stakeholders from marketing, legal, and compliance to execute mass digital acquisition strategies.
• Optimize the acquisition framework and working model with external and internal partners to drive card acquisition.
• Support ongoing management of acquisition budgets and forecasts, including proprietary digital channels, while advising on profitability optimization through strategic trade‑offs.
• Collaborate with internal partners to...