Senior Manager, CRM Personalization

**Primary Purpose:**

We are seeking a highly motivated and experienced Senior Manager, CRM Personalization to join our Lifecycle Marketing team that will focus on our personalization efforts. This role will be responsible for developing and executing personalized experiences that drive customer engagement, retention, and growth. The ideal candidate will have a deep understanding of creating personalization strategies, customer behavior, data analytics, and best practices in email & digital marketing.

**This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.**

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Wh...