Senior Manager Digital Content

Campaign Strategy

• Assist all conventional banking teams to devise digital marketing campaigns with a clear ROI and proposition in place.
• Develop & Execute Digital Campaign Strategy for HBL products to deliver against HBL's product campaign digital objectives.
• Develop execution plan for the digital campaign initiatives to draw maximum mileage through digital assets to enhanced brand equity for HBL products on the digital spectrum.
• Create effective campaign management processes and sound project management structures to ensure effective utilization of campaign resources.
• Proactively review and evaluate digital campaign opportunities available for HBL products that help market the product in the digital universe to achieve HBL product marketing's digital objectives.

Campaign Management

• Create on-time and engaging digital content to deliver on campaign communication goals for HBL brand/products to maximize engagem...