Senior Manager - E-commerce & Digital Analytics

I. MAJOR RESPONSIBILITIES AND DUTIES:

• Develop and execute a comprehensive e-commerce marketing strategy that targets FIT markets to drive direct bookings.

• Monitor market trends and competitor activities to adjust tactics and optimize online offerings.

• Monitor sales performance, traffic, and customer behavior; analyze data and provide actionable insights to drive growth.

• Oversee the creation and implementation of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and affiliate marketing.

• Utilize data analytics to track campaign performance, customer engagement, and conversion rates.

• Collaborate with internal Corporate Marketing and Communications team to create compelling sales campaigns across multiple digital marketing communications platforms, advertising and social media.

• Enhance the resort’s website and landi...