Senior Manager for Credit Card Marketing

Join TD as the Senior Manager for Marketing Planning and elevate the TD Rewards program in Toronto. Drive customer loyalty through strategic marketing initiatives and insights.
This role as Senior Group Manager focuses on the critical components of marketing planning for TD’s Credit Card Loyalty program. You will increase customer understanding and engagement in the rewards ecosystem by applying data-driven strategies. Lead your team to deliver seamless customer experiences while collaborating with various business areas to align objectives.
Key Responsibilities:
• Develop targeted marketing strategies to enhance customer loyalty
• Lead execution of marketing campaigns aligned with business strategies
• Utilize consumer insights to inform marketing decisions
• Simplify the rewards journey for cardholders
• Ensure marketing plans are communicated clearly and effectively
Requirements:
• 10+ years in a marketing role, ideally within financial services
• Exper...