Senior Manager, Integrated Marketing

LCBO

Full time Toronto, Ontario Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

March 18, 2026

Location:

Toronto, Ontario, Canada

Job Description

About the Role
Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion.
Collaborate across divisions and within Marketing to deliver integrated programs that enhance the LCBO brand and support corporate priorities.
Oversee the development of campaigns for in-store POP, digital and traditional media including print, radio, out-of-home and TV.
Set strategic direction for project teams by delivering clear creative briefs and overseeing the end-to-end production with internal and external creative partners.
Lead the evolution of SEM strategy across traditional search solutions, working with agency partners to balance automation with intent capture and brand protection.
Oversee holistic paid digital performance management and reporting ensuring media meets defined goals, ensuring ongoing optimization to improve...
                

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Job Overview

Job Type: Full time

Location: Toronto, Canada

Posted: March 18, 2026

Deadline: April 27, 2026