Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders Club

Job Description

LI-KO1

Are you interested in creating a best-in-class LEGO Insiders Club membership experience for kids?

In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group. In shaping the LEGO Insiders Club, you will work closely with an extensive support network of teammates focused on grown-ups and LEGO Insiders.

Core responsibilities

• Work in close partnership with the Membership & Personalisation and Grown-Ups Engagement teams to ensure the LEGO Insiders Club membership strategy aligns with the LEGO Insiders strategy and other corporate strategies; shape the LEGO Insiders Club value proposition and strategic priorities, with a focus on engagement with kids in owned channels and accountability for sign-ups, engagement, and retention
• Together...