Senior Manager / Manager, Marketing Communications - Capitol Singapore & CHIJMES

Responsibilities

• Develop and execute innovative marketing and communication strategies that strengthen brand visibility and business growth
• Plan, create and execute high-impact advertising, marketing campaigns, events, partnerships, and promotional activities
• Develop and implement the annual marketing budget and calendar, tracking the effectiveness and return of investments
• Identify new marketing trends, technologies, and audience behaviors to keep the brand ahead of the curve and drive meaningful customer engagement
• Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
• Enhance customer experience through mall-wide promotions and events to drive patron traffic and increase tenant sales
• Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts
• Build and main...