Senior Manager, Marketing Communications

(What the role is) The Senior Manager supports the Deputy Director for Marcomms to chart IMDA's marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA's policies, programmes and initiatives. (What you will be working on) Responsibilities Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results Support the Deputy Director in developing and executing integrated campaigns across multiple channels to meet programme targets and deliverables (Includes print, digital, social, activations, partnerships and sponsorships) Work closely within the Comms & Marketing Division to harmonise plans and ensure coherence in IMDA's narratives and campaign messaging with intended audiences Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change
(What we...