Senior Manager-Marketing (gMG)

AstraZeneca

Full time China, Shanghai Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

March 01, 2026

Location:

China, Shanghai, China

Job Description

To lead the cross functional ‘Brand Team’ and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities. 
Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.
Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.
1. Portfolio Strategy Planning
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
Develop a clinical support program (Phase IV, CEP) to support campaign objectives.
Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
Develop product launch plans (with BMs) and submit to Ma...
                

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Job Overview

Job Type: Full time

Location: China, China

Posted: March 01, 2026

Deadline: April 10, 2026