Senior Manager, Marketing, Northpoint City

Job Summary You will be in the heart of a dynamic and fast-paced environment of Northpoint City, where you will curate innovative marketing campaigns, drive the growth of the FRx loyalty programme, and spearhead digital initiatives. Your role will be pivotal in enhancing brand recall, increasing footfall, and boosting retail sales through strategic, data-driven engagement. Job Description Drive mall footfall and tenants' sales through data-driven and AI-enhanced marketing strategies. Lead and inspire the marketing and customer service team to deliver innovative and impactful campaigns. Curate and execute mall-specific and signature marketing activities, including seasonal activations and experiential events. Develop engaging content and grow social media presence across platforms using analytics and AI tools for optimization. Manage atrium promotions, advertising, and casual leasing to achieve revenue targets. Build strong relationships with tenants, media, agencies, contractors, and p...