Senior Manager Media and Connections

The Senior Manager, Media & Connections - Italy and Albania plays a key role in delivering **effective, efficient, and insight driven media activation** across the full Coca-Cola portfolio in Italy. As part of a **Top9 marketing team** , this role focuses on **localizing and implementing centrally developed media and IMX plans** , ensuring that every campaign and investment is tailored to Italian and Albanian consumers, customers, and channel dynamics.

This position requires strong subject matter expertise in media planning & buying, full funnel connections, and performance analytics. The Senior Manager acts as Italy's media specialist - collaborating closely with brand teams, IMX colleagues, agencies, and the system partners (CCH Italy, CCBS Albania) to maximize the impact of the local resources.

The role combines operational excellence with strategic input, supporting the Media and Connections Director in shaping Italy's and Albania's media agenda while leading ...