Senior Manager of Lifecycle Marketing - Questrade

Elevate Questrade's marketing strategy as a Senior Manager of Lifecycle Marketing. This hybrid role focuses on developing multi-channel engagement strategies that foster customer loyalty and enhance experiences.
Join Questrade Financial Group, where you will lead the planning and execution of lifecycle campaigns designed to boost client engagement. In this pivotal position, you will leverage your expertise in CRM and customer behavior to create personalized experiences while managing a dedicated team. Your strategic insight will guide market innovation and enhance overall customer satisfaction.
Key Responsibilities:
• Lead lifecycle marketing campaigns to drive customer loyalty
• Develop long-term strategies based on market trends
• Drive hyper-personalization through advanced messaging frameworks
• Collaborate for timely behavior-based customer communications
• Oversee analytics efforts for marketing effectiveness
Requirements:
• 10+ years in CRM or lifecycl...