Senior Manager, Omni Channel Marketing
DanoneJob Description
Short Intro and About the Job
The Senior Manager, Omni-Channel Marketing, leads the development of integrated omni-channel strategies and plans, connecting brand, shopper, media, digital commerce, and customer activation into a unified engine that drives brand growth, conversion, and enables best-in-class execution. Working collaboratively with Brand Marketing, Media, Commercial, Sales, Customers and agencies, to deliver innovative OMNI marketing programs rooted in brand strategy, consumer insights and shopper best-practices.
CORE RESPONSIBILITIES
1. Omni-Channel Strategy and Thought Leadership
Lead the OMNI Channel strategy and roadmap for category and shopper initiatives at the national level, translating brand priorities into integrated OMNI plans that align with enterprise and customer goals. Influences and inspires cross-functional teams, fostering a culture of collaboration and continuous learning.
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