Senior Manager, Performance Marketing

KITS is a fast-growing, TSX-listed direct-to-consumer retailer of prescription eyewear, serving customers across Canada and the United States. By combining a seamless digital experience with vertically integrated manufacturing and rapid fulfilment, KITS is redefining how people access vision care — making high-quality eyewear stylish, accessible, and affordable at scale. We move fast, make decisions with data, and build teams that take ownership end to end. THE ROLE

Paid media is not a support function at KITS — it is one of the primary engines of customer acquisition for a $250M+ DTC business growing at pace. This role owns it entirely. As our Senior Manager, Performance Marketing, you will be the strategic lead and hands‑on operator of KITS' paid media investment across Meta, TikTok, Reddit, and Google, with eyes on emerging channels as we scale. You will set the annual strategy, own the budget, drive campaign execution, and be accountable for the business outcomes. Your wor...