Senior Manager Technology Marketing

As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is the enterprise engine for technology, commercial, and solutions marketing—responsible for how Baker Hughes brings its technologies and solutions to market through clear value articulation, customer‑centric storytelling, and disciplined go‑to‑market execution.

Go‑to‑Market Leadership & Activation

• Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and post‑launch phases.
• Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages, informing the appropriate level of marketing investment, launch intensity, and campaign model.
• Define technology portfolio‑level value propositio...