Senior Manager, Youth Banking

KEY RESPONSIBILITIES:

• The role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs.
• It drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth.
• Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
• It oversees product commercialization by coordinating go-to-market strategies, marketing campaigns, and performance reviews to maximize impact.
• The role collaborates with internal teams and external partners to ensure timely, compliant, and effective delivery of youth banking initiatives.

DAILY RESPONSIBILITIES:

• Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.