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Senior Manager/Associate Director-Marketing (Neuro TA)

AstraZeneca
Full time China, China Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
February 25, 2026
Location:
China, China, China

Job Description

  • To lead the cross functional ‘Brand Team’ and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities. 
  • Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.
  • Work with other functions to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.

    • 1. Portfolio Strategy Planning

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
  • Develop a clinical support program (Phase IV, CEP) to support campaign objectives.
  • Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
  • Develop product launch plans (with BMs) and submit to M...

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    Job Overview

    Job Type: Full time
    Location: China, China
    Posted: February 25, 2026
    Deadline: April 06, 2026