Senior Marketing Analyst, Media & Brand (Toronto)

Senior Marketing Analyst

Analyst to support the measurement framework for our marketing funnel. In this role, you will move beyond single‑channel attribution to analyze a holistic view of how our media investment drives growth—from top‑of‑funnel brand awareness to bottom‑funnel conversion. You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix.

If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you. Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention). Media types include TV, CTV, Audio, OOH, Search, Social, Affiliate, and more to optimize investment for total portfolio growth.

Key Responsibilities

• Modeling & T...