Senior Marketing Associate – PAYG Phones

Job Location: Nairobi, Kenya
About the Job
The Senior Marketing Associate – Smartphones will drive marketing initiatives for the company's smartphone portfolio. The role focuses on driving brand visibility, demand generation, and customer engagement while enabling sales channels with marketing tools, campaigns, and content. This role ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.

What you will be expected to do:

• Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
• Develop and execute integrated marketing campaigns to drive awareness and sales of PayGo phones.
• Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
• Enable product launches, internal and customer-facing promotions, and market activations.
• Monitor...