Senior Marketing Automation Manager

Job Start Date: ASAP

The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.

This is a full-time position working out of the Downtown Toronto office, off of Union station.

Here’s a structured summary and analysis of the key points:

Job Purpose

* Role Focus: Implementing automation campaigns across group companies to engage prospects and clients.
* Environment: Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.

Responsibilities

Campaign Implementation and Management

* Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications.
* Manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.

Camp...