Senior Marketing Automation Specialist

O que você fará We are seeking a Senior Marketing Automation Specialist with expertise in Marketo to drive our marketing automation strategy, oversee marketing automation platforms and collaborate with internal partners to develop optimal engagement strategies. This role will focus on designing, implementing, and managing automated marketing workflows, ensuring seamless integration with our CRM, and optimizing performance through data-driven decision-making. #LI-Remote / #LI-Brazil Quais serão as suas responsabilidades Marketo system administration & maintenance Develop and design implementation patterns for end-to-end marketing automation campaigns using Marketo, including email marketing, lead nurturing, segmentation, and scoring. Implement A/B testing strategies to improve campaign performance. Monitor and troubleshoot deliverability, engagement, and performance metrics to optimize automation workflows Conduct regular audits of the marketing automation setup to improve efficiency. L...